Rusty is an Australian surf and lifestyle brand that blends authentic coastal heritage with modern streetwear style. Founded in 1985 by renowned surfboard shaper Rusty Preisendorfer, the brand originally gained recognition for its high-performance surfboards before expanding into apparel and accessories. Today, Rusty offers a wide range of men's, women's, and kids' clothing, swimwear, footwear, and surf essentials inspired by surf, skate, snow, and street culture. Headquartered in Western Australia, the brand is known for its laid-back aesthetic, vintage influences, and durable designs, catering to individuals who embrace an adventurous and creative lifestyle