Back in 2002, a mother living on Maui was not satisfied with the baby carrying options available to her. Looking to keep her new son close to her body, she tried several different carriers, some of which worked fairly well, but nothing that satisfied her needs for comfort and ergonomics. With a background in design, she set out to create something that was both comfortable and easy for parents to use. Beginning with a parent's love for her child and her desire to keep him close, the ergonomic, comfortable design of the Ergobaby Baby Carrier was born. With that humble design, Karin Frost revolutionized how we carry babies. Her soft structured carrier (SSC) design has become the gold standard. Our carriers give you the freedom to enjoy life's big and small adventures, all while keeping baby close. Ergobaby Carriers are ergonomically designed to cradle your baby in a natural sitting position and to evenly distribute baby's weight between your hips and shoulders. Ergobaby Carriers are the ultimate in comfort and ergonomics, allowing you to carry your baby from those early days to toddler*. With over 30 carriers in six different categories -- Aerloom, Omni Breeze, Omni Dream, Embrace Newborn, All Position Omni 360, Wrap and Hip Seat plus Nursing Pillows and Swaddlers for newborns, Ergobaby is a leading, premium baby consumer products company that creates innovative solutions to meet the needs of today's parents. Ergobaby is headquartered in Los Angeles and is sold in more than 700 retailers, in the United States and in over 50 countries internationally.