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Euronics Italia, a leading group in the distribution of household appliances and consumer electronics, was founded in 1999 as an evolution of the historic GET brand, established in 1972 by an important group of retailers in the sector. Entrepreneurs who, in their own territorial area, have reached leadership positions in terms of turnover and distribution coverage. These were the years of the great expansion in the consumption of household appliances, color televisions and hi-fi systems. We are therefore witnessing a boom in demand for high-tech products and the role of the specialist retailer as an indispensable interface between industry and consumer is growing in importance.