Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing was born.
Over the last 25 years, we’ve grown beyond
the back of a windsurfing shop. Stores can
now be found up and down the country from
St. Andrews to St. Ives. We’ve never forgotten
where we came from though: the British coast.