In 1903, Montague Burton was only 18 years old when he borrowed £100 from a relative to open the Cross-Tailoring Company in Chesterfield.
"Good clothes develop a man's self-respect," was one of Burton's insights. He was dedicated to providing high quality made-to-measure
suits at a reasonable price, revolutionizing the industry with his promise of "A five guinea suit for 55 shillings."
At the start of World War I, production changed from suits to uniforms which clothed nearly a quarter of the armed forces. By 1929 Burton
had four hundred shops, factories, and mills when the company went public.