Bookshop.org began as an idea to help support bookstores and their communities at a time when more and more people were buying their books online. We saw an opportunity to create an alternative to Amazon for socially-conscious online shoppers. Amazon sells over 60% of all books in the US and is growing. That shift threatens the future of bookstores and will hurt readers, authors, and publishers who rely on a diverse, healthy ecosystem for books. We had a better idea — give readers the convenience of online shopping while supporting independent bookstores at the same time.